Apple Inc. and the Macro Environment Essay

Economic EnvironmentMore or less, any economic factor has an effect on the operations of orchard apple tree Inc. These whitethorn include current economic situation (boom, recession, etcetera), credit terms, inflation or deflation, strictness of interest rates, unemployment levels, stability of exchange rates, stock exchange trend, etc. orchard apple trees task can be affected by all these factors either imperious(p)ly or negatively.For example, during the inflation periods in the united States of America, the purchasing power of the multitude had decreased and as a impression of this, the sales of orchard apple trees products had decreased with it. To make matters worse, The US dollar mark had also decreased in value, and so, Apple decided to purchase itself irrelevant currency to minimize the effect of inflation. This will allow for their revenue from outside(a) food markets to increase.Socio-Cultural EnvironmentSocial factors such as consumer preferences, life prioriti es, income groups, and perceptions about polar brands dupe a huge impact on the sales of Apples products. People all over the world be strong aware of its brand image. The social environment has a huge positive impact on Apple for their products are seen as an image for at onces modern individuals life. People see it as passing reliable and innovational, however they are also seen as highly expensive and the software very limited for people who wish to drill their iPhones for to a greater extent than just phone calls and emails. This regrettably influences people to seek a competitors products for a lower price or with more features.Technological EnvironmentApple currently has the spotlight as the market leader in innovation. yet, what Apple fails to realize is that technology can fashion outdatedquite quickly (sometimes over-night) and yet Apple casually cruises by the years releasing new models of products with very little hardware or software changes compared to the prev ious models. Their refusal to continuously bring innovative products will government issue in other market leaders stealing their throne. For example, Googles commit Source Operating System, Android, has resulted in the migration of many Apple users to Android smartphones referable to the shrivel upd costs and in some cases such as with the Sony Xperia or the HTC One, their hardware specifications far exceeded that of the latest iPhone model.Political & Legal EnvironmentApple has to duly adhere to all the rules and regulations for each company that they do business with such as tranquil rules and regulations, tax rates, tariffs. Etc.If they do not keep an eye on the changing government behaviors and patterns, it may be rather difficult for Apple with regards to marketing and the selling of their products and in trying cases, their products may be banned altogether.Apple also has to ensure that at that place is no copyright infringement in their products, or that of competitors . There support been many cases where Apple and Samsung confront each other in a legal battle over copyrighted material/ideas/names such as the rounded launch buttons in Apples lieu screen.Physical EnvironmentApple is always finding ways to reduce their carbon footprint and as a result, they have a positive reputation with regards to their care for the environment. Apple has very few disagreements with environmentalists because the manufacturing process of their products normally follows all of the laws and regulations regarding the environment. Furthermore, Apple also encourages its users to dispose of harmful products such as used batteriesand fluorescent backlighting systems properly at their nearest iStore. Apples packaging is usually made of either plastic or glass, which is well recycled and only a few products are distributed in cardboard boxes.Apples data centers are also 100% powered by renewable resourcesInternational EnvironmentGlobalization describes the mobility of g oods, services, labour, technology and capital passim the world. Apple has change magnitude dramatically as an multinational business and have harnessed globalization and used it to their advantage. For example, by using their most far-famed piece of Apple software, iTunes. A large variety of songs are useable on iTunes and because the business has offered this on the Internet and as software has increased their sales externally as it has become accessible internationally. The products that Apple provides are sold internationally.Stores exist all over the world, allowing the business to become an international company. Not only does the use of stores help Apple to become an international company but the use of the Internet also allows this to occur. However, by going international with their products, they have also broadened their spectrum for competition. Not every country is as passionate about Apples products as America is and this as a result, could have a negative effect on their sales. However due to their strong brand image and good reputation, many people around the world seek the glorious Apple Logo for their brilliant, bright, innovative products.