Marketing Principles for Business Coursework Example | Topics and Well Written Essays - 2000 words

Marketing Principles for Business - Coursework Example Marketers ought to take a bold approach in their attempt to understand the external environment of the business and the PESTEL model emerges as the most comprehensive approach to the external environment. PESTEL is a mnemonic that denotes Political, Economic, Social, Technological, Legal and Environmental aspects of the external environment. This framework helps marketers in checking and keeping track with the external environment when planning to execute a given strategy. As much as the external environment is not under the control of a business, it is possible to tailor the marketing approach to suit the prevailing economic factors (Koumparoulis, 2013, p.32). The categorization of the external environment aspects by the PESTEL model is ideal since it aligns the environmental assessment to the strategy of the business. The political factors of the external environment concern the possibility of the economy or industry to be influenced by the state government. The government can intervene through trade tariffs, tax policies, and restrictions to trade, environmental regulations, labor regulations and fiscal policies. For instance, the imposition of a new tax may have the effect of changing an entire revenues generating unit of a business (Koumparoulis, 2013, p.33). These interventions are intended to protect either the consumers or the businesses. For instance, the Sherman Act (1890) serves to inhibit firms in U.S. to restricting trade through the creation of cartels and monopolies. To that end, marketers need to anticipate and respond effectively to political factors by adjusting the marketing policy in an appropriate manner. The economic factors significantly influenced the manner in which a business is conducted and its profitability. Economic factors include exchange rates, interest rates, and patterns of economic growth, inflation rate and the disposable income of the consumers. For instance, an increase in

Zero pollution Research Paper Example | Topics and Well Written Essays - 1750 words

Zero pollution - Research Paper Example In this technological world, there are many techniques that can be used to prevent pollutants from getting into the atmosphere (Nemerow, 1995). However, the big question remains whether this hi-tech technology can be used to ensure that there is zero pollution in the world. This paper sets out to determine how different industries prevent environmental pollution. I will also discuss the feasibility of zero pollution concepts in this paper. The question of whether the world can exist with a state of zero pollution is one that has elicited a lot of reaction from different quarters. Many people might say that the level of pollution has risen to unmanageable levels which implies that such a state is only imaginary. It is known, for example, that the United States of America is the world’s largest energy consumer, most of its energy being derived from sources that are considered to be dirty. Some of these sources include natural gas, coal, oil, and nuclear energy, all of which lead to environmental pollution in one way or another. A significant portion of the energy used worldwide ends up being wasted through leaky windows, inefficient equipment or in one way or another. This wasted energy may also contribute to the pollution of the global environment. Other people have, against all odds, noted that zero pollution is achievable albeit at a significant cost and with considerable effort. Different pollutants of the environments can pollute the air, soil or water. The industrial sector is one of the most notorious polluters of the environment. Most manufacturing, mining and utility industries normally emit toxic substances which end up choking the environment as noted by McKinney, Schoch and Yonavjak (2007). Pollution from different industries has led to global warming, which has in turn had a huge impact on climate change. However, different countries and organizations have been at the forefront

What are the limits of international cooperation Essay

What are the limits of international cooperation - Essay Example Naturally, this is a naive approach to world relations and one that cannot be reasonably expected to exist at any level as the parties that are integrating with one another are ultimately self interested and seek to maximize their own good at each and every juncture (Chandy & Kharas, 2011). Ultimately, as this analysis will argue, there are distinct limits of expectation that should be established with respect to the way in which international cooperation will be exhibited. As a means of providing relevant situational examples for this, several of the key exhibitions of the limitations and constraints to international cooperation will be elaborated upon and referenced within this brief analysis. In this way, it is the hope of this author that after integrating with a further understanding of what constitutes the bounds of international cooperation, the reader might come to a more informed understanding of how international cooperation is exhibited within the current model and how one might expect it to be exhibited within the near future in any number f different inter-state interactions that may take place. Looking back into the not so distant past, it is the understanding of this author that two distinct indicators of international cooperation can be found to exist. These are the needs and expectations/demand for sovereignty as well as the continual and a surge of need for the propagation of self interest. With regards to the latter, this is one of the terms and understandings that most closely define international relations on any particular level. Likewise, with regards to the former, this is perhaps the most fundamental aspect of state behavior as it lies at the core of almost each and every action that is state engages in (Zaum, 2010). Nonetheless, even though these two concepts are heavily leveraged with respect to international relations, they are none the less salient to a more complete understanding of international cooperation. For instance, if one t akes the case of the Marshall plan, instituted by the United States at the close of World War II as a means of rebuilding a war-ravaged Europe, the self interests of this particular program was with regards to developing a resilient and robust series of economies within Western Europe that could stand up to the growing threat that the Soviet Union posed in the East (Hogan, 1989). Likewise, the cooperation that was noted between these nations and the United States was with respect to the fact that this program did not infringe upon self-interest or sovereignty to a large enough degree for the recipient nations to refuse such aid (Tinsley, 2007). In such a way, both determinants of the rubric lain out above have been met and thus international cooperation is something that can be expected to have taken place in this particular situation. Likewise, as history has proven, this is indeed the result and can be attested to in a variety of other somewhat similar situations. Similar situatio ns to the one described above are not only relegated to history, rather the determinant of sovereignty and self interest of both parties continues to define the exhibition of international

(a) How successful have the American Government and the U.S. Federal Essay

(a) How successful have the American Government and the U.S. Federal Reserve been in running the American economy over the last - Essay Example financial collapse took place during the very last days of the Bush administration and during a U.S. Presidential election. The Fed’s response can be viewed separately and as working in tandem with the political approach of both political administrations and Congress. The historical characteristics of the period preceding the crisis itself can be seen as related to the severity of the crisis, while the aftermath or recovery period can suggest projections about the future consequences of the policies referenced drawn from economic studies and historical parallels in order to illustrate the possible dangers to the macro-economic environment that remain for the global economy. In the period preceding the financial crisis of 2008-9, the major issue of importance is the real estate market, particularly the sub-prime mortgage market in America, and its lending standards which may have led to the creation of a real estate bubble in the country. By some analysts’ regard, the Cl inton administration encouraged Fannie Mae and Freddie Mac to promote financing policies that made it very easy for even the lower income families to get mortgages for home purchases. This type of encouragement was related to a general deregulation of the financial industry that proceeded under both the Clinton and Bush administrations, which included repeal of Depression era statutes like the Glass-Steagall Act that regulated the trading and investment functions of banks. Ratings agencies oversaw the process through which the Wall St. investment banks packaged thousands of mortgages in both commercial and residential real estate contracts into massive, billion dollar bonds known as MBS (Mortgage Backed Securities) that could be sold by the investment banks to groups like pension funds or hedge funds who were interested in fixed-rate or adjustable-rate long term returns. The contagion of global markets is seen in the way that these MBS entered portfolios around the world of all mann er of different public and private sector investors, corporations, and banks. Risk management, as practiced not only by the investors who purchased these MBS but also by the ratings agencies, failed to recognize that these securities could fail in the manner that they did because they underestimated the deflationary aspects of real estate and overestimated the reliability of the lending standards at their basis. This is the â€Å"Black Swan† aspect of Nicholas Taleb’s analysis, who wrote: â€Å"Globalization creates interlocking fragility, while reducing volatility and giving the appearance of stability. In other words it creates devastating Black Swans. We have never lived before under the threat of a global collapse. Financial Institutions have been merging into a smaller number of very large banks. Almost all banks are interrelated. So the financial ecology is swelling into gigantic, incestuous, bureaucratic banks – when one fails, they all fall. The increas ed concentration among banks seems to have the effect of making financial crises less likely, but when they happen they are more global in scale and hit us very hard. We have moved from a diversified ecology of small banks, with varied lending policies, to a more homogeneous framework of firms that all resemble one another. True, we now have fewer failures, but when they occur †¦.I shiver at the thought.† (Taleb, 2010) If Wall St. planners, securities ratings agencies, and

The Young and Elder Consumers of SONY in United Kingdom Essay

The Young and Elder Consumers of SONY in United Kingdom - Essay Example at there will be an â€Å"increased intergenerational heterogeneity in total spending† – i.e., the effect of pension reforms will tend to change the intergenerational distribution of income, shifting stronger expenditure to the elderly in countries which provide more thorough coverage of retirees’ social benefits than other countries. (1) A Sony product has been designed for old people and the disabled is the BRAVIA LCD television series for the European market, that incorporates standard features such as an audio description function providing the consumer a narrative soundtrack for the visually challenged and impaired, and digital video teletext for those who have loss of hearing function. (2) Sony’s Reader digital device, another product made available in the US, Canada and Europe, stores hundred of books in one unit, but allows readers who have difficulty with their vision to adjust the size of the text on the screen. (3) All Sony TVs also come with adjustable headphone sets that may be used simultaneously with the speakers to be able to enjoy the television program with their non-hearing impaired family and friends. 2. The competition environment, (you can choose three comany) to the older people, you find some resources on what new products these companies developed targeting at older people in recent years.(150-200 words) Teh, J 2009 â€Å"Make-in-Singapore Phone, iNO Mobile, for Elderly to Debut in PC Show,† TechieLobang 11 June 2009. Accessed 18 June 2011 from http://techielobang.com/blog/2009/06/11/make-in-singapore-phone-ino-mobile-for-elderly-to-debut-in-pc-show/ Foresight Technologies of Singapore, making iNO Mobile, for elderly and young children. The phone is described as simple, with the basic features and large number key pad, which will serve the uses of the elderly and young who are not tech savvy but need to get only the fundamental functions. Called the CPO9, the mobile has a candybar design and will sell for a very reasonable

Personal Interview Essay Example | Topics and Well Written Essays - 750 words

Personal Interview - Essay Example The first question for Anne was about how women get respect and break through the glass ceiling. Confidently, she believes that education is the key to getting respect from the industry aside from experience and training. Although she has observed that nowadays, more women are given better jobs but access to top managerial jobs still remains â€Å"severely restricted†. Anne also related how much she enjoys doing her job although other people label her as â€Å"bulldog†. The reason for that is her ability to see things transparently, detect risks as well as weaknesses that makes them vulnerable. However, the labeling does not affect her at all since she knows that in the end, her suggestions would do good once a project is finished. Anne also shares her positive experience in the online courses and seminars that her company is constantly providing to its employees. The classes and seminars helps Anne to be more effective although she has already gained a reputable experience in the industry. It seems that Anne is never too old to learn and humble enough to accept new thoughts which is a good indication of an innovator. ...Well let’s see, I go to a department I know nothing about, I sit down with the manger analyze their controls and their day to day work flow. I then asked at the end of the day how do you know you have covered everything you are suppose to do, they would look at me with a blank face, and I would say do you have a checklist, and their response as always would be no. After a couple of these meetings I would have them coming up to me asking Anne how you think I can implement procedures to mitigate my risks. She admits that she does not know anything about the certain department and that her expertise is Risk Management. But because of her exposure to different positions in the industry ( Operations Control, Trading Assistant, Equity Market Risk Management, Credit Risk Management) Anne is

Case Study Module 8 Example | Topics and Well Written Essays - 1000 words

Module 8 - Case Study Example This clinic has sites in Minnesota, Florida, Scottsdale, Arizona, Rochester and Jacksonville (Hawn, 2011). The mission of Mayo Clinic is â€Å"to provide utmost care to every patient each day through built-in research, education and practice.† Collectively, all three locations of Mayo Clinic work together to treat more than half a million patients each year; Mayo, therefore, is supporting the most comprehensive research department so that it can apply its philosophy of â€Å"bringing bench to bedside† and it has developed Mayo College of Medicine to teach and prepare professionals of future medical field (Smith & Gronseth, 2011). In service industry, customers are most important stakeholders and it is vital for companies to provide top quality services to them (Schweikhart, 2009). In case of healthcare industry, each customer needs to be given individual attention and every medical requirement needs to be fulfilled so that everyone is provided utmost care and all mandatory medical services. As an important member of health care industry, Mayo Clinic has made sure that it enhances its service level by trying to improve its entire quality management system (Dudas, 2011). It is important that workforce of Mayo Clinic is provided a conducive work environment along with competent skill development options so that each patient is provided excellent quality services which helps them in recovery at a fast pace and assist them in living a normal and healthy life (Ramlall, Welch, Walter & Tomlinson, 2009). The main problems and issues faced by Mayo Clinic are: 1. Mayo Clinic has high demand for its services but it has inadequate capacity to meet all demands of customers; more than thousands of patients are turned down because of inadequate space for accommodating them. Whenever any organization faces any problem, it is more likely to have an impact on all of